• Plan
  • Execute
  • Evaluate

    A Winning
    Management
    Strategy
    Our Client Services Include:

  • Business Websites

    • Websites that simply mean business
    (Click for info & examples)

  • Marketing Analysis

    • How are you really doing?

  • Marketing Plans

    • Working smarter, not harder

  • Professional Sales Training

    • It's more than 'The gift of the gab'

  • Customer Service Strategies

    • Leveraging your advantages

  • English/Japanese Translations

    • They'll understand it & so will you

    Marketing Is Not Mysterious;
    It's Organized Common Sense

    Most small businesses are driven by an entrepreneurial spirit and a lot of hard work. In today's competitive business environment, sheer drive and effort may not be enough to profitably sustain the business. Working harder sometimes just doesn't do the trick. Working smarter can mean the difference between success and failure.

    CommonSense Marketing can help. We focus on adapting key big business marketing methods to small businesses to help level the playing field. From a customer point of view, smaller can very often be better. We can help you turn size into your competitive advantage. Most important of all, our work will always be directed toward the accomplishment of your business goals.
    If you're interested in finding out more on how we might add value to your business, please give us a call at 250-397-2416 or drop us a line at
    Email to CommonSense Marketing

    CommonSense Marketing - Canim Lake, BC Canada

    There are many ways to define the term 'Marketing'. Here is one of them...
    		'Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.' - American Marketing Association

    Client Services

    Business Websites

    We create websites with the needs of the client company and its customers at the top of the priority list. Our approach is rather simple and doesn't include a lot of clutter and distractions. We feel that customers who are browsing websites need to see a clear message, presented in a quick and concise manner, in order to stay with you. Principles of good marketing figure prominently in our construction of all aspects of all our sites.

    We are pleased to present examples of websites created by CSMS:
  • John the Butcher
  • The Goodness of Garlic
  • The South Cariboo Garlic Festival
  • Rainbow Resort
  • Minac Holiday Village (In English & Japanese)
  • Hawkins Lake Volunteer Fire Dept.

    Marketing Analysis

    This describes a process where we work with the client to assess how their company is doing in terms of showing their customers their 'best side'. It involves a series of interviews with key people in the company. The result is a report that shows areas that could be improved in order to strengthen the company's sales and profit results.

    Marketing Plans

    A complete marketing plan will outline how an organization of any size can focus their efforts on customer requirements. It includes key sections broken down to make sense, as well as a financial analysis of projected costs and results. A client can choose to address key segments of the business as a beginning...major examples would be Channel, Pricing, and Promotional Strategies.

    Professional Sales Training

    Sales is the part of the marketing process where you 'go live' - It's where the transaction between supplier and customer is consummated and the product/service is exchanged for money. It's also the step that many companies leave to chance. Given its importance, it does sound rather bizarre to do this, but it happens all too often. We can train you or your people on professional selling techniques that work. No trickery, no flim-flam; Just good honest techniques to uncover customer needs and satisfy them with a solution. That's what selling is.

    Customer Service Strategies

    This is the single most important competitive advantage that exists for a small business. We use a 'Quality Management' approach where we work with the client to lay out a step-by-step blueprint of how the company is currently delivering its product or service to the customers. We then examine each step and recommend choices on how the total process might be improved. The end result is a Customer Service Strategy that shows both improvements in how products/services are delivered along with a projection of corresponding impacts on expenses and sales.

    Business Presentations

    There are times when a small business must present itself to an organization in order to achieve some specific result. We work with the client to understand all the requirements and expected results. We follow that up with a draft of a presentation which would include the content of the presentation, the method, and even the style. Our service includes 'role plays' where the client rehearses with us in order to anticipate and solve every potential problem before doing the live presentation.

    Professional Business Translations - English & Japanese

    We are pleased to offer a unique English/Japanese translation capability for business websites or written materials such as presentations and other important documents.

    An effective translation job is not just a word-for-word task - it requires an understanding of the subject and the intent of the message. We will work with you to gain a clear picture of the objective and then deliver results that will work for you.
    • Copyright © 2008 CommonSense Marketing